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Starbucks Announces Store Closures and Layoffs as Part of Turnaround Strategy
Starbucks Announces Store Closures and Layoffs as Part of Turnaround Strategy
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BTCCSquare news:
Starbucks is closing dozens of locations that fail to align with its Back to Starbucks turnaround initiative, launched in September. The company will shutter cafes unable to meet customer experience or financial performance standards, reducing its North American footprint by 1% to 18,300 stores. CEO Brian Niccol emphasized resource reallocation toward long-term growth drivers.
Concurrently, Starbucks is cutting 900 non-retail positions to streamline costs. The Back to Starbucks plan prioritizes operational efficiency—targeting four-minute service for to-go orders—and enhanced in-store ambiance through redesigned seating, ceramic dishware, and complimentary refills.
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